Taking regional winter destination development next level with #skinorthbc
Skiing in BC is a major industry… but how do you bring new eyes and new visitors to an under-represented part of the province?
How do you convince skiers and snowboarders who only know Whistler or Big White or Kicking Horse to make their way up north—away from six-pack heated bubble lifts, four-star dining and international hotel chains—and towards the unassuming, soulful ski towns of northern BC?
SnowSeekers can tell you exactly how. Together with most of BC's northern ski industry, destination partners including Smithers and Quesnel collaborate with Seekers Media via the DBC marketing co-op #skinorthbc. Over this now seven-year collective, the partners and SnowSeekers began by building destination awareness, presenting their awesome stories and experiences to be had across BC's North.
Over the years, the campaign has reached millions of skiers and riders leading to tangible results, including substantial community follower growth on the partners social media channels, and also business results including an annual rolling 5 to 8% lift ticket sales increase at participating ski resorts.
Proven through the town of Smithers MRDT statistics, the town has also seen an annual increase of winter hotel room sales December through April while the campaign supports its resident attraction strategy, bringing together Tourism Smithers, Smithers Airport, Hudson Bay Mountain Resort and the Smithers Chamber of Commerce.
#skinorthbc partners include:
- Tourism Smithers
- District of Mackenzie
- Murray Ridge Ski Area
- Fort St James
- Smithers Airport
- Hudson Bay Mountain Resort, Smithers
- Powder King Mountain Resort
- City of Quesnel
- Troll Ski Resort
- Barkerville Hwy, BC
- Barkerville Brewery, Quesnel
- Rocky Peak Outfitters, Quesnel
- District of Wells
- Destination BC co-op marketing
- Seekers Media (SnowSeekers, FestivalSeekers & ZenSeekers)
Now seven years in, the collective is bringing yet more innovation to the effort of building #skinorthbc as a regional winter destination.
Say hello to skinorthbc.com
This online tool is the source for planning and booking trips to #skinorthbc, with interactive maps and itineraries to meet skiers and snowboarders on their journey and guide them to their desired experience.
For those who crave a different skiing experience away from the crowds, in deep powder, with closer connections to the local communities they visit, the answer is #skinorthbc.
Go see why for yourself. Then contact us, if you're ready to grow destination awareness and visitation to your region.
We bet it'll have you looking like this.
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