From sexy snow to travel conversions with Big White

Would you let us shred into your DMs? We all know skiing and snowboarding makes captivating content. But how do you convert social media attention into travel decision-making? 

SnowSeekers started 15+ years ago because we saw the opportunity for winter tourism development through market segmentation via digital media. That's a lot of fancy marketing speak. But at the core it comes down to this: powder, people and amazing places drive us, and we celebrate that with a loyal community of engaged winter travelers on SnowSeekers.ca. 

This season, we're kicking off a new partnership with Big White. It starts by getting back to basics on celebrating great powder conditions and awesome resort experiences. But as always, we continue to innovate on the secret sauce that generates the kind of excitement that leads to hotel bookings and lift ticket purchases. 

Our first feature for this year digs into the secrets of Big White snow with our resident weather expert and influencer, Kyle Brittain. And it includes a contest to drive audience engagement into conversions, via newsletter subscriptions (aka captive audience gold). 

If you're reading this thinking you could do with an amazing trip for two to Big White, complete with accommodations, dining, lift passes and rentals, why not check out the story and enter now? It's almost ski season; now's the time to get planning.